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About Waterdog
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Drunk Monkey
 
 
Aric Plumley


Aric is an avid surfer, accomplished engineer, and founder of
Waterdog Engineering, Inc. who resides in Huntington Beach with his beautiful wife Erin and loyal Australian Cattle Dog, McCoy.  When not working on the next cool project, Aric can be found at a number of Orange County surf breaks riding one of the eclectic boards from his quiver.  Aric is affectionately called “drunk monkey” for his flailing “surf style” and willingness to let it all hang out.

In addition to founding Waterdog Engineering, Inc., Aric envisioned a surf brand that is founded on all of the "good" parts of surfing.  While the term "good" is very subjective, Waterdog Surf has taken the approach of emphasizing global tenets that apply universally to most cultures and societies.  Founded primarily on the ethic of reciprocity, otherwise known as "The Golden Rule", Waterdog Surf apparel touts slogans that emphasize treating others as you would like to be treated.  Something even his wife's kindergarten class can attest to.

 
 

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